Since 2002, THG's Market Awareness Team has gleaned important market-related data for its clients by cold-calling thousands of potential licensees or other prospective partners and asking these questions.
With this, comes the ability to quickly and objectively give direction to its customers before they make a hasty decision to patent a technology that may
--or may not--
be appropriate for the marketplace.
Tangible results from THG's first technology commercialization pathway steps include:
Market Spot Report
Business Plan
These two documents help THG's clients make the most objective, cogent, and appropriate decision on whether to patent--or not.